Breakthrough PR + Marketing…

Where PR meets cutting-edge AI and your success is our obsession!

At Breakthrough, we're not just another PR agency. We're your secret weapon in the battle for attention in a noisy world.

What We Do

We use critical thinking and problem-solving to transform challenges into opportunities, boosting your brand's visibility, credibility, and bottom line. We take time to think, hatch ideas to overcome issues, pay attention to details, and treat your brand as if it were our own. Because we love what we do, and we’re bloody good at it!

How We Do It

We are deep-dive nerds, so we research! We hear where you’re at, where you’d like to be and what success looks like for you; we suss out your target audiences and then create the perfect strategy to achieve your goals.

As specialists in meaningful communications, the tactics we use depend on your objectives and where your audience hangs out, but we might use a mix of media relations, email newsletters or send SMS campaigns, create stunning content for your socials or place ads to shift those perceptions, get those sales, make those connections, raise that profile - whatever’s needed, we do!

What makes us different

You know how some people are really quirky and think outside the box? That’s us. We’re not restricted by conventional norms, and we’re prepared to take those calculated risks – which invariably pay off!

Plus, we offer quick onboarding, we’re like a dog with a bone when it comes to getting media coverage or getting that collab across the line, and we keep you in the loop, and top it with a detailed project report so you can see your ROI.

Who we serve

We have a big heart and head full of impactful ideas, so not-for-profits, innovative start-ups, positive change individuals, disruptive brands and organisations in the health and wellbeing sectors are where we focus our intentions.

So, if you have a service, product, or organisation that improves the lives of others, we’re here to help you spread the love as we want to live meaningful, purpose-filled careers that help others and leave the world a better place.

Hi, I’m Sam, founder of Breakthrough PR + Marketing

I launched Breakthrough in 2023 with a clear mission: to help not-for-profits, change-makers, start-ups, and health and wellness organisations achieve their goals and amplify positive impact through strategic communications—one powerful message at a time.

Utilising over 25 years of communications experience across London, Sydney, and Perth, I work with caring, principled clients who share my value of integrity and work for the greater good of humanity. I've watched PR and marketing evolve from traditional media relations to today's digital-focused strategies. Now, I combine my expertise with the latest AI tools to create efficient, data-informed campaigns that deliver results—and I love it! It's not just about getting results; it's about supporting clients who are dedicated to making the world a better place. That's what excites me every day—creating campaigns that truly make a difference.

Creating meaningful strategies and campaigns that help clients achieve their goals, which ultimately improve the lives of others, makes my heart sing.

Fun Facts Sam

  • I’ve spent over 50,000 hours working in PR + Marketing (that's like watching "Titanic" 18,518 times)

  • I've mastered AI tools to deliver data-driven strategies that keep clients ahead of the curve (it's like having a team of digital wizards at my fingertips!)

  • I still get a buzz from securing great coverage (it's better than coffee!)

  • While working with supermodel Iman I called her and David Bowie, her husband, answered the phone! No joke

  • I'm a music addict with speakers in every room

  • I once crashed a client's website by driving too much traffic (oops, sorry not sorry, thanks Embarrassing Bodies!)

  • When I’m not working I dip in the ocean, rain or shine, soaking in healing magnesium and getting grounded!

Who we’ve worked with: